Using my contacts at Halbro Sports, who’d recently partnered and purchased Raging Bull from Rugby Legend Phil Vickery, I was able to get approval from his PR agency in London to use the picture shown in my Rugby World and Sports Insight advertising.

This really helped with the Sports Retailers, uptake spiked around this time with the positive association and confidence around Raging Bull at that time.

Key Achievements:

  • PR liaison
  • Rights management
  • Negotiation
  • Promotion
  • Commercial print


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